Case Study

Case Study

Case Study

Case Study

zengo

zengo

zengo

zengo

A meditation app that uses AI to customize your mindfulness practice and track your progress

A meditation app that uses AI to customize your mindfulness practice and track your progress

A meditation app that uses AI to customize your mindfulness practice and track your progress

A meditation app that uses AI to customize your mindfulness practice and track your progress

✦ Background

In traditional academic models, lectures, reading, and note-taking have typically been the norm. Nevertheless, studies show that people effectively retain skills and knowledge through more tactile and engaging methods, such as hands-on practice, discussions, demonstrations, and teaching others what they have just learned.

*Source: National Training Laboratories Institute for Applied Behavioral Science (NTL)

✦ The Challenge

Zengo is a revolutionary meditation app that addresses the aforementioned challenges by utilizing artificial intelligence to customize mindfulness practices and track users' progress. By leveraging AI algorithms, Zengo offers personalized meditation sessions tailored to users' unique goals, preferences, and skill levels. The app's advanced tracking features provide valuable insights into users' meditation journey, enabling them to monitor their progress and make informed adjustments to optimize their mindfulness practice.

Zengo's journey began with the vision of empowering individuals to harness the transformative power of mindfulness in their daily lives. The founders recognized the growing need for personalized and accessible meditation experiences to help individuals combat stress and enhance their overall well-being. They assembled a team of meditation experts, AI engineers, and user experience designers to bring their vision to life.

The team embarked on extensive research and development to create an app that seamlessly integrates artificial intelligence with mindfulness practices. They understood that customization was crucial for users to connect deeply with their meditation practice, and thus, they developed a sophisticated AI system capable of adapting to users' evolving needs. Zengo's algorithm analyzes users' preferences, goals, and previous meditation experiences to generate personalized sessions, ensuring that each practice caters to individual requirements.

Since its launch, Zengo has made a profound impact on users seeking a more personalized and effective meditation experience. Individuals have embraced the app's AI-powered features, finding solace in the customized meditation sessions that align with their specific needs and objectives. Zengo's progress tracking tools have empowered users to monitor their journey, celebrate milestones, and make data-driven adjustments to enhance their practice. The app's user-friendly interface, combined with its AI capabilities, has transformed the way users approach mindfulness, making it more accessible and impactful in their daily lives.

year

2023

category

Personal Project

timeframe

16 days

role

tools

Framer
✦ Scope & Process

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.

Research

✦ Goals

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

✦ Objectives

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

What

We

Learned

✦ What We Learned

👍

👍

👍

👍

Motivation

Motivation
  • Professional ambitions

  • Personal knowledge / enjoyment

  • “The bigger picture”, rewards

💢

💢

💢

💢

Dealing with Frustrations

Dealing with Frustrations
  • Leaning on community for support and discussion

  • Stepping away momentarily to reframe

Preferences

Preferences
  • Watching demonstrations / following along

  • Practice / trial and error

  • Collaboration with peers

  • Watching videos

  • Creating a routine and deadlines

  • Receiving feedback

👎

👎

👎

👎

Pain Points

Pain Points
  • Reading and lectures

  • Internal sources (doubt, insecurity), burnout, distractions

  • Disconnection from instructors

  • Pace of technology has led to a vast amount of resources

💫

💫

💫

💫

Insights

Insights
  • Most students found it rewarding to pay it forward

  • Teaching others reinforced their skills and knowledge

  • Many users want a focused community or classroom

  • Younger demographics learn at a higher capacity

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

Define

03

Design

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Interaction Design - User Flows
Interaction Design - User Flows
✦ Sketches & Wireframes
✦ Responsive Design - Desktop
✦ Brand Core Values

In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.

✦ Gathering Inspiration Through Moodboarding
Moodboard
Moodboard
Color and Typography
Color and Typography
✦ Logo & Visual Identity

Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logo - Variations and Scale
Logo - Variations and Scale
✦ Component Library
✦ The Outcome

(Work in Progress)

Mockup Screens
Mockup Screens
  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023