Case Study

Case Study

Case Study

Case Study

snackify

snackify

snackify

snackify

A healthy snack subscription service that curates personalized snack boxes based on your dietary preferences

A healthy snack subscription service that curates personalized snack boxes based on your dietary preferences

A healthy snack subscription service that curates personalized snack boxes based on your dietary preferences

A healthy snack subscription service that curates personalized snack boxes based on your dietary preferences

✦ Background

In traditional academic models, lectures, reading, and note-taking have typically been the norm. Nevertheless, studies show that people effectively retain skills and knowledge through more tactile and engaging methods, such as hands-on practice, discussions, demonstrations, and teaching others what they have just learned.

*Source: National Training Laboratories Institute for Applied Behavioral Science (NTL)

✦ The Challenge

Snackify is a game-changing healthy snack subscription service that solves the aforementioned challenges by curating personalized snack boxes tailored to individuals' specific dietary preferences. By leveraging advanced algorithms and an extensive selection of high-quality snacks, Snackify offers a convenient and customized solution for health-conscious consumers. With Snackify, individuals can discover new and exciting snacks that align with their dietary needs, fostering a balanced and enjoyable snacking experience.

The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.

Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.

Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.

year

2023

category

UI/UX

timeframe

16 days

role

tools

Framer
✦ Scope & Process

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.

Research

✦ Goals

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

✦ Objectives

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

What

We

Learned

✦ What We Learned

👍

👍

👍

👍

Motivation

Motivation
  • Professional ambitions

  • Personal knowledge / enjoyment

  • “The bigger picture”, rewards

💢

💢

💢

💢

Dealing with Frustrations

Dealing with Frustrations
  • Leaning on community for support and discussion

  • Stepping away momentarily to reframe

Preferences

Preferences
  • Watching demonstrations / following along

  • Practice / trial and error

  • Collaboration with peers

  • Watching videos

  • Creating a routine and deadlines

  • Receiving feedback

👎

👎

👎

👎

Pain Points

Pain Points
  • Reading and lectures

  • Internal sources (doubt, insecurity), burnout, distractions

  • Disconnection from instructors

  • Pace of technology has led to a vast amount of resources

💫

💫

💫

💫

Insights

Insights
  • Most students found it rewarding to pay it forward

  • Teaching others reinforced their skills and knowledge

  • Many users want a focused community or classroom

  • Younger demographics learn at a higher capacity

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

Define

03

Design

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Interaction Design - User Flows
Interaction Design - User Flows
✦ Sketches & Wireframes
✦ Responsive Design - Desktop
✦ Brand Core Values

In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.

✦ Gathering Inspiration Through Moodboarding
Moodboard
Moodboard
Color and Typography
Color and Typography
✦ Logo & Visual Identity

Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logo - Variations and Scale
Logo - Variations and Scale
✦ Component Library
✦ The Outcome

(Work in Progress)

Mockup Screens
Mockup Screens
  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023