✦ Background
Our goal was to provide a strong visual language and help Nomado to stand out and get the appealing look & feel which resonates with a target audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users.
✦ The Challenge
Snackify is a game-changing healthy snack subscription service that solves the aforementioned challenges by curating personalized snack boxes tailored to individuals' specific dietary preferences. By leveraging advanced algorithms and an extensive selection of high-quality snacks, Snackify offers a convenient and customized solution for health-conscious consumers. With Snackify, individuals can discover new and exciting snacks that align with their dietary needs, fostering a balanced and enjoyable snacking experience.
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
![](https://framerusercontent.com/images/tIJLQaKMWYO3KwzZwjFMsSU0CE.jpg)
Driven by their vision, the founders assembled a team of nutritionists, culinary experts, and tech enthusiasts to develop Snackify. The team delved into extensive research, analyzing various dietary preferences, nutritional needs, and snack options available in the market. Armed with this knowledge, they built a sophisticated algorithm that would curate personalized snack boxes, taking into account individuals' dietary restrictions, preferences, and health goals.
Since its launch, Snackify has witnessed a significant impact on individuals seeking healthier snacking options. Customers have embraced the convenience and personalization offered by Snackify, allowing them to discover a diverse range of nutritious snacks perfectly suited to their needs. The service has not only simplified the snacking experience but also encouraged individuals to explore new flavors, ingredients, and brands they may have otherwise overlooked. With each snack box, Snackify promotes healthy habits, making it easier for customers to maintain a balanced diet and achieve their wellness goals.
year
2023
category
UI/UX
timeframe
16 days
role
tools
Framer
✦ Scope & Process
73
300+
37
A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.
Research
✦ Goals
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
✦ Objectives
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Define
03
Design
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
![Interaction Design - User Flows](https://framerusercontent.com/images/VW8L7MlP9oiEX6PCjsPd7mbvNU.png)
✦ Sketches & Wireframes
✦ Responsive Design
✦ Brand Core Values
In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.
✦ Gathering Inspiration Through Moodboarding
![Moodboard](https://framerusercontent.com/images/mwVci5aNDnNmeTLmMFWDlbOQ78.png)
![Color and Typography](https://framerusercontent.com/images/uj9LYgeBTtm1oHPvN6wHvrvjQ.png)
✦ Logo & Visual Identity
Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.
![Logo - Variations and Scale](https://framerusercontent.com/images/edyfWQxUMVQi5QzQl9UxGboU.png)
✦ Component Library
✦ The Outcome
(Work in Progress)
![](https://framerusercontent.com/images/TVz0nrk3So4GUdSvNuHiHAPC4o.png)
![Mockup Screens](https://framerusercontent.com/images/EQ5VkiOJ7ylX5zhhbmO9aIhnGt0.png)