Case Study

Case Study

Case Study

Case Study

roverride

roverride

roverride

roverride

An on-demand dog walking and pet sitting service that connects busy pet owners with trusted local caregivers

An on-demand dog walking and pet sitting service that connects busy pet owners with trusted local caregivers

An on-demand dog walking and pet sitting service that connects busy pet owners with trusted local caregivers

An on-demand dog walking and pet sitting service that connects busy pet owners with trusted local caregivers

✦ Background

In traditional academic models, lectures, reading, and note-taking have typically been the norm. Nevertheless, studies show that people effectively retain skills and knowledge through more tactile and engaging methods, such as hands-on practice, discussions, demonstrations, and teaching others what they have just learned.

*Source: National Training Laboratories Institute for Applied Behavioral Science (NTL)

✦ The Challenge

RoverRide is a groundbreaking on-demand dog walking and pet sitting service that addresses the aforementioned challenges by connecting busy pet owners with trusted local caregivers. Through a user-friendly mobile app, RoverRide offers a convenient platform where pet owners can easily book and schedule pet care services. The service ensures that pets receive the attention and care they need, while pet owners can confidently go about their daily responsibilities, knowing their furry friends are in capable hands.

RoverRide was born out of the founders' passion for pets and their own personal experiences as busy pet owners. They recognized the challenges faced by individuals who strive to provide the best care for their pets while juggling demanding schedules. With a shared vision of creating a reliable and accessible pet care solution, the founders assembled a team of dedicated professionals from the pet care industry and technology experts.

Driven by their mission, the team developed the RoverRide mobile app, which revolutionizes the way pet owners connect with local caregivers. The app provides a platform where pet owners can easily browse and choose from a network of trusted and verified caregivers based on their location and specific needs. RoverRide's rigorous vetting process ensures that each caregiver is experienced, reliable, and passionate about animal care, giving pet owners peace of mind.

Since its launch, RoverRide has transformed the lives of pet owners and their furry companions. Users have praised the convenience and reliability of the service, appreciating the ease with which they can schedule dog walks or pet sitting sessions with qualified caregivers. Pet owners can track their pets' activities and receive real-time updates through the app, fostering a sense of connectedness even when physically apart. RoverRide has not only simplified pet care for busy individuals but has also created a thriving community of pet lovers who share a common goal of providing the best care for their four-legged family members.

year

2023

category

End-to-End Product

timeframe

16 days

role

tools

Framer
✦ Scope & Process

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

A happy dog enjoys a leisurely walk with a trusted RoverRide caregiver, giving busy pet owners peace of mind while they attend to their responsibilities.

Research

✦ Goals

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

✦ Objectives

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

What

We

Learned

✦ What We Learned

👍

👍

👍

👍

Motivation

Motivation
  • Professional ambitions

  • Personal knowledge / enjoyment

  • “The bigger picture”, rewards

💢

💢

💢

💢

Dealing with Frustrations

Dealing with Frustrations
  • Leaning on community for support and discussion

  • Stepping away momentarily to reframe

Preferences

Preferences
  • Watching demonstrations / following along

  • Practice / trial and error

  • Collaboration with peers

  • Watching videos

  • Creating a routine and deadlines

  • Receiving feedback

👎

👎

👎

👎

Pain Points

Pain Points
  • Reading and lectures

  • Internal sources (doubt, insecurity), burnout, distractions

  • Disconnection from instructors

  • Pace of technology has led to a vast amount of resources

💫

💫

💫

💫

Insights

Insights
  • Most students found it rewarding to pay it forward

  • Teaching others reinforced their skills and knowledge

  • Many users want a focused community or classroom

  • Younger demographics learn at a higher capacity

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

Define

03

Design

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Interaction Design - User Flows
Interaction Design - User Flows
✦ Sketches & Wireframes
✦ Responsive Design - Desktop
✦ Brand Core Values

In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.

✦ Gathering Inspiration Through Moodboarding
Moodboard
Moodboard
Color and Typography
Color and Typography
✦ Logo & Visual Identity

Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logo - Variations and Scale
Logo - Variations and Scale
✦ Component Library
✦ The Outcome

(Work in Progress)

Mockup Screens
Mockup Screens
  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023