✦ Background
Our goal was to provide a strong visual language and help Nomado to stand out and get the appealing look & feel which resonates with a target audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users.
✦ The Challenge
RoverRide is a groundbreaking on-demand dog walking and pet sitting service that addresses the aforementioned challenges by connecting busy pet owners with trusted local caregivers. Through a user-friendly mobile app, RoverRide offers a convenient platform where pet owners can easily book and schedule pet care services. The service ensures that pets receive the attention and care they need, while pet owners can confidently go about their daily responsibilities, knowing their furry friends are in capable hands.
RoverRide was born out of the founders' passion for pets and their own personal experiences as busy pet owners. They recognized the challenges faced by individuals who strive to provide the best care for their pets while juggling demanding schedules. With a shared vision of creating a reliable and accessible pet care solution, the founders assembled a team of dedicated professionals from the pet care industry and technology experts.
Driven by their mission, the team developed the RoverRide mobile app, which revolutionizes the way pet owners connect with local caregivers. The app provides a platform where pet owners can easily browse and choose from a network of trusted and verified caregivers based on their location and specific needs. RoverRide's rigorous vetting process ensures that each caregiver is experienced, reliable, and passionate about animal care, giving pet owners peace of mind.
Since its launch, RoverRide has transformed the lives of pet owners and their furry companions. Users have praised the convenience and reliability of the service, appreciating the ease with which they can schedule dog walks or pet sitting sessions with qualified caregivers. Pet owners can track their pets' activities and receive real-time updates through the app, fostering a sense of connectedness even when physically apart. RoverRide has not only simplified pet care for busy individuals but has also created a thriving community of pet lovers who share a common goal of providing the best care for their four-legged family members.
year
2023
category
End-to-End Product
timeframe
16 days
role
tools
Framer
✦ Scope & Process
73
300+
37
A happy dog enjoys a leisurely walk with a trusted RoverRide caregiver, giving busy pet owners peace of mind while they attend to their responsibilities.
Research
✦ Goals
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
✦ Objectives
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Define
03
Design
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✦ Sketches & Wireframes
✦ Responsive Design
✦ Brand Core Values
In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.
✦ Gathering Inspiration Through Moodboarding
✦ Logo & Visual Identity
Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.
✦ Component Library
✦ The Outcome
(Work in Progress)
