Case Study

Case Study

Case Study

Case Study

aquaflow

aquaflow

aquaflow

aquaflow

A bottled water delivery service that sources water from the purest mountain streams.

A bottled water delivery service that sources water from the purest mountain streams.

A bottled water delivery service that sources water from the purest mountain streams.

A bottled water delivery service that sources water from the purest mountain streams.

✦ Background

In traditional academic models, lectures, reading, and note-taking have typically been the norm. Nevertheless, studies show that people effectively retain skills and knowledge through more tactile and engaging methods, such as hands-on practice, discussions, demonstrations, and teaching others what they have just learned.

*Source: National Training Laboratories Institute for Applied Behavioral Science (NTL)

✦ The Challenge

AquaFlow is a revolutionary bottled water delivery service that addresses the aforementioned challenges by sourcing water directly from the purest mountain streams. By ensuring transparency in the water's origin and providing convenient delivery options, AquaFlow offers a reliable solution for individuals seeking access to clean and refreshing drinking water. Through meticulous quality control processes and a commitment to sustainability, AquaFlow sets a new standard in the bottled water industry.

Inspired by a deep appreciation for nature's purity and a desire to provide a trustworthy drinking water option, AquaFlow was born. The founders recognized the growing concern among consumers regarding the quality and sourcing of bottled water. They embarked on a mission to offer a solution that would not only provide clean water but also prioritize sustainability and environmental responsibility.

AquaFlow's journey began by meticulously identifying and partnering with pristine mountain streams known for their pure and refreshing water. Careful attention was given to ensure that the water sources were untouched by pollutants and maintained the highest quality standards. The founders understood that transparency was paramount in building trust with consumers, and they implemented rigorous testing and verification procedures to guarantee the water's purity.

To make AquaFlow easily accessible to consumers, the founders established a user-friendly online platform where individuals could conveniently place orders for home or office delivery. The service offered a range of bottle sizes to cater to different needs, ensuring that consumers could enjoy fresh mountain spring water without the hassle of purchasing and transporting heavy bottles. AquaFlow's commitment to sustainability extended beyond its water sourcing; the company utilized eco-friendly packaging materials and implemented recycling initiatives to minimize its environmental footprint.

Since its launch, AquaFlow has witnessed a remarkable response from health-conscious individuals seeking a reliable source of pure drinking water. Customers have appreciated the transparency in AquaFlow's sourcing methods, allowing them to drink with confidence and peace of mind. The convenience of doorstep delivery has alleviated the burden of carrying heavy water bottles and provided a consistent supply of refreshing water. AquaFlow's commitment to sustainability has resonated with environmentally conscious consumers, further strengthening the brand's reputation and impact.

year

2023

category

Branding and Identity

timeframe

16 days

role

tools

Framer
✦ Scope & Process

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

73

high fidelity screens

300+

hours of process, discovery, design and testing

37

components + dozens of variants

AquaFlow's transparent and eco-friendly packaging showcases the purity of its mountain spring water.

Research

✦ Goals

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

✦ Objectives

Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.

What

We

Learned

✦ What We Learned

👍

👍

👍

👍

Motivation

Motivation
  • Professional ambitions

  • Personal knowledge / enjoyment

  • “The bigger picture”, rewards

💢

💢

💢

💢

Dealing with Frustrations

Dealing with Frustrations
  • Leaning on community for support and discussion

  • Stepping away momentarily to reframe

Preferences

Preferences
  • Watching demonstrations / following along

  • Practice / trial and error

  • Collaboration with peers

  • Watching videos

  • Creating a routine and deadlines

  • Receiving feedback

👎

👎

👎

👎

Pain Points

Pain Points
  • Reading and lectures

  • Internal sources (doubt, insecurity), burnout, distractions

  • Disconnection from instructors

  • Pace of technology has led to a vast amount of resources

💫

💫

💫

💫

Insights

Insights
  • Most students found it rewarding to pay it forward

  • Teaching others reinforced their skills and knowledge

  • Many users want a focused community or classroom

  • Younger demographics learn at a higher capacity

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

"How might we help people who learn new skills
feel less isolated or discouraged
as a result of learning on their own?"

Define

03

Design

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Interaction Design - User Flows
Interaction Design - User Flows
✦ Sketches & Wireframes
✦ Responsive Design - Desktop
✦ Brand Core Values

In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.

✦ Gathering Inspiration Through Moodboarding
Moodboard
Moodboard
Color and Typography
Color and Typography
✦ Logo & Visual Identity

Something about community, chat bubbles, pinwheel implying forward motion and progress. Something about the name (Grab from above). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logo - Variations and Scale
Logo - Variations and Scale
✦ Component Library
✦ The Outcome

(Work in Progress)

Mockup Screens
Mockup Screens
  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023

  • Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

    Don't be a stranger

    hello@ryanemmans.com

    Thank you for your time

Let's work together.

Ryan Emmans © 2023