✦ Background
Our goal was to provide a strong visual language and help Nomado to stand out and get the appealing look & feel which resonates with a target audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users.
✦ The Challenge
AquaFlow is a revolutionary bottled water delivery service that addresses the aforementioned challenges by sourcing water directly from the purest mountain streams. By ensuring transparency in the water's origin and providing convenient delivery options, AquaFlow offers a reliable solution for individuals seeking access to clean and refreshing drinking water. Through meticulous quality control processes and a commitment to sustainability, AquaFlow sets a new standard in the bottled water industry.
Inspired by a deep appreciation for nature's purity and a desire to provide a trustworthy drinking water option, AquaFlow was born. The founders recognized the growing concern among consumers regarding the quality and sourcing of bottled water. They embarked on a mission to offer a solution that would not only provide clean water but also prioritize sustainability and environmental responsibility.
AquaFlow's journey began by meticulously identifying and partnering with pristine mountain streams known for their pure and refreshing water. Careful attention was given to ensure that the water sources were untouched by pollutants and maintained the highest quality standards. The founders understood that transparency was paramount in building trust with consumers, and they implemented rigorous testing and verification procedures to guarantee the water's purity.
To make AquaFlow easily accessible to consumers, the founders established a user-friendly online platform where individuals could conveniently place orders for home or office delivery. The service offered a range of bottle sizes to cater to different needs, ensuring that consumers could enjoy fresh mountain spring water without the hassle of purchasing and transporting heavy bottles. AquaFlow's commitment to sustainability extended beyond its water sourcing; the company utilized eco-friendly packaging materials and implemented recycling initiatives to minimize its environmental footprint.
Since its launch, AquaFlow has witnessed a remarkable response from health-conscious individuals seeking a reliable source of pure drinking water. Customers have appreciated the transparency in AquaFlow's sourcing methods, allowing them to drink with confidence and peace of mind. The convenience of doorstep delivery has alleviated the burden of carrying heavy water bottles and provided a consistent supply of refreshing water. AquaFlow's commitment to sustainability has resonated with environmentally conscious consumers, further strengthening the brand's reputation and impact.
year
2023
category
Branding and Identity
timeframe
16 days
role
tools
Framer
✦ Scope & Process
73
300+
37
AquaFlow's transparent and eco-friendly packaging showcases the purity of its mountain spring water.
Research
✦ Goals
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
✦ Objectives
Nomado is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Define
03
Design
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✦ Sketches & Wireframes
✦ Responsive Design
✦ Brand Core Values
In order for wireframes to evolve into high fidelity, proper planning needed to be taken into account. I first set out to establish the proper core values that would capture the tone of the brand's identity. I settled on the following: Accessible, Bold, Curious, Expressive, Friendly, Modern, and Vibrant. This lended itself heavily for pursuing a direction in visual style.
✦ Gathering Inspiration Through Moodboarding
✦ Logo & Visual Identity
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✦ Component Library
✦ The Outcome
(Work in Progress)
